Emporio Armani Because It’s You Giorgio Armani for women

Emporio Armani Because It’s You Giorgio Armani for women

main accords
fruity
sweet
vanilla
rose
citrus
powdery
musky
amber
woody

Perfume rating 3.79 out of 5 with 3,069 votes

Emporio Armani Because It’s You by Giorgio Armani is a Floral Fruity fragrance for women. Emporio Armani Because It’s You was launched in 2017. The nose behind this fragrance is Anne Flipo. Top notes are Raspberry, Lemon and Neroli; middle note is Rose; base notes are Vanilla, Musk and Amberwood.

Armani announces a new fragrant pair and a new pillar of the Emporio Armani line which is supposed to represent "an olfactive embodiment of authentic modern-day love." The feminine edition Because It's You and the masculine Stronger With You come out in June 2017.

Top notes: raspberry, neroli. Heart: rose absolute. Base: vanilla, musk.

Because It's You is available as a 30, 50 and 100 ml Eau de Parfum.

Read about this perfume in other languages: Deutsch, Español, Français, Čeština, Italiano, Русский, Polski, Português, Ελληνικά, 汉语, Nederlands, Srpski, Română, العربية, Українська, Монгол, עברית.

Perfumer
Pros

Pros

41
7
Sweet, fruity, vanilla fragrance
37
8
Confident and sexy vibe
33
3
Amazing sillage, potent as YSL's Mon Paris
24
5
Great for cold season
19
4
Superb longevity, lasts all day
16
7
Surprisingly good scent quality
14
4
Morphs into different smells at different stages
5
19
Delicious, soapy, and sophisticated scent
Cons

Cons

33
17
Smells like many other fragrances
30
16
Suffocating and syrupy formulation
18
14
Enormous projection and strong cloying base note
8
16
Reminiscent of heavy and sticky raspberry-rose-vanilla scents
7
15
Not worth the price
8
18
Generic and uninteresting
7
17
Young and slightly immature scent
7
17
Too sweet, almost like cotton candy

Note: The pros and cons listed on this page have been generated using the artificial intelligence system, which analyzes product reviews submitted by our members. While we strive to provide accurate and helpful information, we cannot guarantee the complete accuracy or reliability of the AI-generated pros and cons. Please read the full reviews and consider your own needs and preferences before making a purchasing decision.

Fragram Photos
Perfume Pyramid

Top Notes

Raspberry
Lemon
Neroli

Middle Notes

Rose

Base Notes

Vanilla
Musk
Amberwood

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All Reviews By Date

yara.xo

this is cute and fun, sugary and warm but not overbearingly sweet.

Blindbuybby

In my mind this perfume is associated with a bright, on the red side of, pink. Warm, raspberry, syrup. Honestly the dupes can’t compare to the depth of this fragrance.

WARNING: this is sweet! Like very sweet!
But I would say it is still in a sophisticated way. Something to wear on a hot date with an older gentlemen.

I have to try not to wear this during the day cause to me it’s definitely a night time fragrance. But it is so good I can’t help myself.

Kimiaka

This is sweet raspberry. Linear, dried down sweeter than it starts. I bought it because I had a craving for a strictly synthetic raspberry perfume. It is perfect for when I have that craving. It’s not classy but it’s fun!

DUSTY SÜSKIND

The first perfume I've bought! I really love how fruity and fresh it is and how sweet it dries down. it is lovely and i'm so happy with it.

Kin

Niece, quite intensive and complex but nothing special. For me it's another classy, forgettable scent.

pulmentidiei

reminds me of carlo rossi sweet white moscato, very nostalgic

incantava

For some reason this reminds me of Jimmy Choo's I Want Choo.Both of them are lovely fruity scents, but for some reason they end up smelling masculine on me and I can't figure out why because even though they smell similar they share no notes.

arefuthescroob

Lovely scent, but very forgettable.

Vertsu

I hate neroli and rose, but the blend of this is so well done that they are indetectable. Theres just delicious fruity sweetness. Very poor silage and duration.

Silverbell

Heavy and sickly sweet. Smells like raspberry coca cola. Blind bought this one 3 years ago and sold it because I disliked it but I know now that I can't judge a perfume from first sniff so I bought it again second hand and still dislike it. It's so sweet. I understand why it would be headache-inducing or actually give nausea. If you want diabetes in a bottle this is it.

fragheadny

One of my guilty pleasure fragrances. This is a beast mode sugary raspberry. Definitely synthetic and could be headache inducing, and this stuff really fills the room with only a few sprays. I love it so much but it can be very offensive if over sprayed or worn in the wrong setting. I adore how fruity and refreshing the opening is, and after a few hours it becomes a sweet jammy rose.

D@ne

Like Sì's fun little sister - berries, musk, and a touch of vanilla. Easy to pass off as a standard fruity floral, but it's done particularly well. And no doubt, considering the perfumer Anne Flipo has a solid roster of scents on her CV.

Zevota

Smells like raspberry cider. A very fruity, very frizzy opening, dries down into a musky, intimate scent. Because of this strong fruity (and quite synthetic) opening, I am not a huge fan, but it's not too bad either, I would prefer it in a shampoo or a shower gel.

MademoiselleMaya

Tested it on a male, by accident - delicious ! Better than on myself :)
I rarely wear it, because it fills a room and has slightly harsh edge on me, but on a male, mmm

D@ne

Juicy, fruity-raspberry accord that morphs into a rose with a touch of vanilla and musk. There's something interesting happening in the machine room - by all rights this should smell like something you'd want to eat, yet somehow the perfumer manages to keep it from floating into sweety-cliché territory.

Solid, durable constructions - lasts, projects - you get your money's worth. Reminds me of its big sister Sì, but more casual and easy. Good top-down design. Frankly I wonder why this wasn't a Sì flanker instead of the "meh" Passione line.

The bottle is....heavy. I personally don't care for it - the cap feels a bit cheap and if it ever fell something is going to break, and it probably won't be the bottle.

Thykes10

This has a very fruity opening. I mainly get berries which is similar to my experience with Mon Paris, so I definitely get the comparisons. I don't get much rose or any of the base noses. Even through the drydown it's just sweet berries to my nose. Decent sillage and projection though. Definitely a feminine scent imo.

SalinasL

I agree with the chemical and sickly criticisms. I agree with the descriptions of luscious juicy raspberry and lemon. I agree it’s generic and like Si and Mon Paris. I also think it’s different. I regret putting it on but still think it could be great. I don’t know. I don’t like to work this hard.

stella.cherie

Echoing the comments saying it's generic and similar to Si an LVEB

straightouttaheaven

I've had this sitting around for a long time - I got it as a gift. It's strong. It will stay in your room all day after just one spray...Which would be fine if it smelled good.
It starts out very nice, but then the rose jumps out, right in your face. It's like dirty, powdery, like something is almost kinda moldy. Sneeze provoking. It's not a nice or realistic rose at all, it's just odd and it ruins it all. On my skin at least. No way. Not for me.

Jernê Knowles

It is a fact that in the first hours of its aromatic combinations between its notes, it leaves me confused, not knowing which way it intends to go; I don't like this sensation because it leaves me resigned to the real perception that I may or may not find ahead.

A citrus hit and absurd sillage is immediately identified from the first spray. I can only feel a lot of Lemon and Raspberry syrup, one taking the place of the other and nothing is resolved until a light white floral accord begins to emerge from all this tangle.

Wow, how it changes when it reaches 4 hours after its application, it becomes a more sensible fragrance, round and with mobility in dialogue... Roses live here, but something dirty, white, translucent in the background, yes, it's good notorious. Right here where it gets more interesting, it loses strength and becomes closer, more intimate.

Finally, I can see a much greater maturity here, with modern woody nuances and a subtle musky touch that gives an air of decided, eminent and propelling sensuality. There's Vanilla here, but not gourmand, but lush and fava.

Undoubtedly, a modern, innovative fragrance, but open to a 'skid', right on its way out, according to my perceptions, which makes it not so worthy of all possible admiration, in times when perfumery lives , considerably, a moment of: 'sell, sell and sell', without caring about the public that will receive the product to be sold.

jennifer.nguyen

I have a tester of this perfume and it really reminds me of Si and La vie est belle. It's quite generic. suitable for fall and winter. All I can smell is sweet of rose and rasp with vanilla and musk. I like it but it's not special to purchase a full-size bottle

Drvo Naranče

Totally generic. Really not needed.

PlanetGrl

Amazing for lasting, this. it’s a bit dense for a summer scent, and could certainly cloy if over-sprayed. The jammy raspberry is so lovely though, when sprayed with restraint this is a confident, summer date night scent.

Unruly Julie

This smells very generic to me, just a vague, sharp, musty, synthetic, cloying sweetness. It also makes my nose and throat burn. A hard pass for me.

Rach2star

I really like this fragrance, it slightly reminds me of Si but I prefer this one as its not too over powering. I love the fruity notes at the beginning and the rose helps it become more sophisticated. I cant wait to try the other You perfumes such as in Love With You and the Freeze one if they still do them.

kel0315

I'm still testing out this scent, but it doesn't smell quite like how I remembered it smelling. The first time I tested this perfume was when I was on a cruise during May 2022. I thought it smelled more youthful and sweet vanilla, this time it smells more mature to my nose. It's not dated, but not very youthful either. I love raspberry notes, but I hardly pick up the raspberry. This perfume is very heavy on the rose and I don't really like the smell of roses. Many people said they pick up a lot of raspberry, unfortunately, I don't. It does get a little sweeter and more vanilla in the dry down, but the rose is still present throughout the wear. I'm gonna keep testing it, but as of now I don't love it.

clairescentience

This is Fancy by Jessica Simpson without the blast of Lychee. Not as suffocating as Fancy but the dry down is just the same. That kind of animalic musk, vanilla, syrup, and amber that I smelled before. I really don't recommend this unless you want something like Fancy but less cheap, less suffocating (but hard to breathe in nonetheless).

WinterSneeuw

I bought a 50ml bottle of this in February 2018 and finished this bottle today.
What a ride...

I blind bought this fragrance. At first, I did not like it at all. The strong blast of neroli and lemon in the opening were off putting to me. I wore it for the first time at date night with my then boyfriend and he threatened to break up with me, saying ''its not you, its me'' crap. I thought it was my bad luck scent.
A little while later, I realized what a douche he was and broke up with him. I got together with my current boyfriend a little while later and I decided to take Because its you out of its box again. I was greeted this time with a beautiful, fresh whiff of citrus. Instant love and my current boyfriend thought so as well. I have had many happy memories wearing this fragrance over the past 3 years of actually wearing it. Its performance is great and I always got compliments when wearing it. I would describe it as an ''in between seasons'' fragrance, same as with coats. Thick coats are for winter and no coats are for summer and in between you wear lighter jackets. This is that in fragrance form, perfect for the spring and autumn time. I am going to miss this fragrance, but with my huge collection it feels so good to actually finish bottles.

allumez

No trace of Mon Paris, no ma’am. It’s a beautiful fragrance, very easy to wear and you will find yourself reaching to it very often. To my nose, it starts off with a beautiful quince jam flavour, the beautiful late bloomer of November, the scent if crisp mornings breakfast in the grandmas kitchen. No sugary itchy cloying vibe, just beautiful and subtle. Then moves on adding some substance to the initial shyness and becomes the well behaved cousin of In love with you freeze. But defo distinct perfumes. Love both.

sarage

Raspberry in the opening, rose in the middle and comparisons to Mon Paris, which I cannot stand.. I should not like "Because it's you", considering all these facts.
I asked my co-worker what she was wearing, since she smelled so heavenly, nothing too sweet, nothing too loud, such a pleasant scent around her. She revealed it's Because it's you by Armani. I tested it on my skin and liked it. Very pleasant, versatile fragrance, fits any occasion. I'd say it's well blended, no single note hits your nose. I am into green aromatic scents at the moment and avoid anything with a strong rose note, but this Armani scent showed me that there are still rosy fragrances I could actually wear. I will keep this one on my mind.
A pleasantly sweet fragrance with a fresh, lemony element in it.

anjunakerry

So I bought myself this from Boots (uk) as it was star gift at Christmas and it was 50ml for £40. I bought it without testing it as I thought I tested it a few months before in John Lewis so I knew I liked it a lot. Anyway...I made the mistake of buying blind cause when I sprayed it at home, I instantly knew the one I tested in John Lewis was "In love with you" and not this😑
I don't dislike this but after reading many reviews and watching many review videos, I do not get the nose that everyone else seems to get. On paper, I would have bought this anyway but alas it smells nothing like the notes when I spray on my skin or clothes.
I get no raspberry, No fruit, No sweetness. All I get is a woody rose. To me it smells like my issey miyake "Rose and Rose" but with a more prominent note. Unpopular opinion, I'm not keen. I don't hate it, I'll wear it for running errands or around the house but I'm not a big fan.

SophiaViolette

Yummy, did I just order a raspberry sorbet with a cup of limoncello? Smell and close your eyes… It’s sunny and warm in Capri, the sorbet is melting on your hand while walking in a street full of neroli and lemon trees.

I finished my bottle within a few months when You came out, however years later I had to buy the rollerball when I saw it and sometimes apply some on top of what I currently wear when I feel I need a little “perfume boost” while going out.

It’s a lovely quality scent, has a great sillage, fruity like a sorbet, the dry-down is a pleasant vanilla/sandalwood.

_____

Sillage & Longevity : 7.5/10
Originality : 8.5/10
Quality & Value : 8/10

8/10

Scentflower

On first spray I agree with the last reviewer, I get mango. That dries down to leave me with raspberry and lemon. I'm not getting much else it smells good and I'll definitely wear it. Just not a rich smelling as I thought it would be. I think if I smelled the vanilla it would be better.

Ruba99

It’s a winter scent , gets me compliments

Shellyscents

This I remembered to be an excellent raspberry perfume 2 years ago.. Fast forward to me now getting a decant and I don't really pick out raspberry, it's a dark red fruit to me and jammy boozy rose. Lots of rose. Even on paper that's what I get. I'm really sad because what I remembered this to smell like was a raspberry lemonade.

Btw this smells like Into the Night, which I know quite well as my sister uses the body cream from BBW and a friend of mine uses their whole lineup of Into the Night.

Edit March 2024:
I've been wearing this aforementioned decant trying to use it up and maybe my nose has changed or the juice, but now it smells like almost overripe raspberries when I spray it. Then it smells like raspberry jam (with lemon juice). Amazingly I dont get a lot of rose anymore. Still get 0 neroli. The dry down is kind of like dirty soap? It must be the amberwood that I have trouble with (I am noticing a pattern). For me it has a really loud opening & mid but I have to reapply after 4 hours because the scent is so subtle at that point.

Trishaaa

I'm finding that each of these fragrances in the line all have an underlying bubblegum/candy feel to them, but the way in which they slightly change the formulas make them all likeable in their own unique way, and I love what they've done.

With this one, I consider it the sweetest due to its fruity notes being more prominent, and for that same reason, I view it slightly more feminine than the others (but all in my opinion are completely unisex). It lasts a couple hours on my skin and remains relatively linear all throughout. The notes are quite well balanced as well.

It has less cinnamon than the stronger with you intensely, and it has less overall warm spice than stronger with you (and intensely). I honestly can't decide which is my favourite and am yet to try some more but I'm so keen to sample more of them. They're all just amazing and are absolutely worth a try if you like a little sweetness in your perfume, particularly those that give off yummy candy vibes whilst not exclusively trying to be a "candy perfume"

RosePetalRouge

Only have a tester but what a lovely fruity scent. Before starting my fragrance journey, who knew that raspberry and lemon could make such beautiful scents! It's in the same vein as Angel Nova and Very Good Girl and those kinds of fragrances with a strong raspberry accord. Not the most unique if but very likeable.

Pia20

I raved so much about this when it came out, it's amazing! I could get up to 5hrs of wear with this, and it was very much worth it. Sweet and feminine, jammy fruits with hints of rose. It's a spring/fall scent for me, wears differently both times.

Frejaaa

I used to love this? it’s still so pretty right after you spray it or on paper, but when it dries down on my skin now, it turns nasty for some reason. The rose becomes so overpowering and dusty, powdery, almost dirty. I don’t like it.

aqua76239

this is very artificial fruity scent, with lot of raspberries in top notes. I don't understand comparisons to YSL Mon Paris because to me it smells absolutely nothing like that one.
Because Its You is very bla to me. I almost get like a fruity scented vape from this. I had similar experience with Burburry Her, despite all the hype i couldn't get past that artificial fruit note. VAnilla is very weak and rose is basically non existent. I only have a decant but i am not sure if I would even use that up because its just not my kind of a scent-it smells kind of cheap to my nose as well.

LanaDelSlay

Cute and pretty but not my thing

d_silent_one

Oh, how beautiful is this! It reminds me of Angel Nova, it's that type of raspberry perfume but with sophistication.

PlanetGrl

Definitely reminds me of Mon Paris, sadly sans the great longevity of Mon Paris.

V.Norway92

I sprayed two sprays on me, and after TWO hours I had to re-apply, because the smell was pretty much gone.

I get basically just a weak fruit-smell with some flowers from this.
Unfortunately no vanilla or musk. No groundbreaking scent. Very overhyped.
Weak longevity and poor sillage.

Nichole FZA

I have this for a year, I remember when I first got it, I wore it everyday for almost 3 weeks, I even decanted this and brought it everywhere. It's a lovely perfume. It's fruity without being juvenile. The performance is da bomb I would say, this is the only perfume that I got most "wow, I can smell you from afar" comment.

I don't wear this as much anymore since I am trying to utilise all perfume in my collection by rotation, but I still have the tendency to choose this one that more complex perfume for office. I find this scent lift up my mood when I'm having busy day at work. Not a ground breaking scent but still worth to keep it in my collection 😊

Itssmaame

OH MY GOSH! I’m so late with this one. It’s GORGEOUS!!! I just bought it from Notino the 30ml for only £30 an absolute bargain. It smells amazing. It has a great projection it smells so fresh and gives me fall/ spring vibes. It’s something you can wear everyday without fail no matter the season. Fabulous blind buy from me. It initially reminds me of Givenchy Dhalia Divin and they share similar notes too. Only difference is that this perfume actually lasts so long and has a great projection. BUY IT RIGHT NOW!!!

My signature scent😍

sweetperfumeprincess

This is such a lovely little surprise of a perfume!

I bought it on a whim after being blown away by the raspberry top note. I was not expecting anything more from this perfume besides that initial blast of fruity deliciousness, so imagine my surprise when I discovered Because It's You is the perfect blend of fruitiness, warmth, and freshness.

It's sweet without being juvenile, mature without being dour, light without being vapid, and sexy without being overbearing. It makes you smell rich too!

It's the perfume equivalent of a sparkling rom-com heroine falling in love during the world's most perfect spring.

An underrated gem.

LMD

A scrubber for me. Overly sweet fake fruit just no thank you. Like a lemony take on Si, which is also not my cup of tea.

GinCatsBooks

I overlooked this one, even when it was released it just never appealed to me at all. I never thought to smell it, I never really thought to look up the notes, goes to show how much packaging/marketing can influence me...anyway...
Mr Gin wears Stronger With You and decided to get me Because Its You so we can do the cute matchy couple-y thing, sweet <3

I regret overlooking this one for so long, this is both fruity/jammy but also fresh and airy all at the same time. The opening is a vibrant blast of stewed raspberries with a hint of lemon which tames the sweetness a little bit, I usually hate anything sweet and jammy but the addition of lemon really adds in a shot of freshness, after a few minutes, neroli smooths some of the sweetness from the raspberries by adding a soft green/floral facet. Because Its You stays smelling fresh and fruity for the majority of its development, but then after about 3 hours, something interesting happens; rose!! a fresh yet jammy rose emerges and partners nicely with the fresh yet jammy raspberries and neroli before it dries down to a rose/raspberry musk.

Initially I was worried, the first few seconds of the initial opening remind me a lot of Paco Rabanne Lady Million, which I bought for myself and then got sick of (theres something about the honey note which makes it feel "cheap" to me), but this is so much better and to my nose, a lot more wearable. Its like the best bits of Lady Million mixed with some typical Armani DNA.
Longevity is great, I get about 7 hours of wear from it with a moderate silage. This is perfect to wear daily, year round for pretty much any occasion, it may not be groundbreaking or particularly unique but its exceptionally pleasant, easy to wear and it smells good, I also get complimented by people everytime I wear this too. My only criticism is the lid; it has to be placed on in a specific way for it to fit on which is annoying if you're rushing!
Repurchase? yep

laundryhepburn

I got a sample of this as a gift with one of my other perfume purchases at a store. I tried it on my skin and I really liked it in the first couple of minutes. Sweet, feminine with a bit of freshness. Then I strated to smell a strange scent that reminds me of a fruit pastry that has been burned in the oven and it bothers me. Very unfortunate because I think this could be a pretty everyday frangrance.

Marie20707

I like the way this smells on my clothes. It is moderately sweet, but something in this perfume has a slight beer scent on me and I'm not sure which note it is. I wish I could pin point which note it is that is pulling that scent on me.

ScentBliss555

I'm warming up to this scent now that I'm wrapping my head around which perfume this reminds me of. The very top notes give an L'interdit opening that quickly blends into Gucci Flora where the osmanthus is replaced by patchouli. I get a pink & green visualization when I wear this. It's fruits, roses, and dewy stems. The rose and raspberry make a jammy blend that rests on earthy patchouli. I don't find this to be much like Mon Paris. I mistook this bottle for In Love With You by Emporio Armani and I'm so glad I did. The presentation is clunky (not my favorite blottle) but the juice inside more than makes up for it!

SarahleNZ

I've been searching for that perfect perfume for a while now, a perfume to be my signature scent and I 100% found it in this perfume. It's the perfect combination of sweet, tart, warm and fresh. It's like a fresh tart raspberry at the start then turns into a raspberry lemonade and slowly dries down to a warm raspberry with the lemonade in the background which is perfect as it's not too warm but not too fresh making it an amazing perfume to wear any time of day and any season. 1 spray on the neck and wrist will last me about 6 hours. I really love that this isn't super over powering, it's feminine but also sexy with the vanilla. When I first smelt it I was worried it might be a bit mature for me but once I got used to it and realized it was just right, I'm a 25 female for reference. I also found it super hard to get a perfume that my partner would like but he really loves this one! I highly recommend this perfume ❤️

vladfleury

Nice fruity scent with strong sweet raseberry, hints of rose, and lemon and neroli. I like it on my girlfriend actually. This can be good for the summer and warmer weather. The projection is alright, but could last longer. It can for sure be a blind buy - I think many people will like it. My favorite armani fragrance for women is Si fiori.

Yessamin

A rose and vanilla base blends with raspberry and neroli notes for the ideal scent for the confident woman.

EdP

LivsAnne

Very generic and cheap smelling, one of my least favourite fragrances by Armani. Will never buy a full-size bottle.

HMY

When i sprayed on paper the perfume smelled beautifully fruity rasperry with hint of flowers, vanilla and i was in love but then i sprayed on myself and i didn't smell any fruit more of flowery strong scent. Quite colony.. I think it has same signature smell of Armani.. The dry down is exactly same as Si or Armani code.. I dont hate it but i dont like it. It doesn't smell special to me. I have for example Rihanna perfume which is 10x cheaper and the dry down and performance is exactly same..i think this was kind of signature for perfumes back in 2005 or sthg. I am more of gourmand lovers so i think i pass. Try on your skin.. The perfume performs differently on paper vs skin

Honey Pea

I think this one is a fairly safe blind-buy since its very generic. There is nothing daring or anything that makes this fragrance stand out, but I still find this syrupy blend of raspberry candy, jammy rose, and sweet vanilla gorgeous!

So

Bewitched by this fragrance, even if I cannot quite put the finger on it. It is a rose scent and the initial notes of rose are overwhelming, but the middle and dry-down notes are pretty similar to me: a fresh, full of energy, sexy rose. Addictive. My husband also reacted instantly to it, which it doesn't happen often because I have and use a lot of fragrances and he lost interest on them :-)

Tropicat28

The raspberry, lemon and neroli/rose combination smells similar to the opening in Lady Million and Lady Million Lucky. In the dry down they are very different. Don’t get this if you don’t like neroli because it’s strong in the beginning.

cacemonster

Ok, so I kinda blind bought again even though I said I wouldnt lol! But it was the biggest bottle for a cheap prize, and the notes looked so promising! It does smell pleasant, but it does give a little harsh smell on me, but if I dont sniff my arm, and just catch some wiffs here and there its a sweet and ok smell. It will not be my favorite but its a like from me. At initial spray it is rather strong but in few seconds it calms down quite fast, and stay rather similar throughout wear. Its quite fruity but with more rose than I would like. I am a huge fan of rose smell in nature but not in perfumes, I have figured out. It is absolutely fine nothing wrong. I dont think this will offend anyone unless you overspray. At least on me it get quite heavy with 2 sprays. (I usually think many are strong though so take it with a gran of salt) :P i hope this will grow on me more, this is only 1st day i wore it :) on me I get absolutely most rose and musk. Doesnt really get any sitrus, raspberry, vanilla or neroli, and those were the notes i was hoping to come more through. Note to self, always try rose perfumes before buy. I am soo so picky. Raspberry is just in initial spray on me and then gone too bad!

shes_perfume

omg I got so much to say and you should read this if you're thinking of buying this perfume!
This is siuch a beautiful scent!!!! don't let the ugly bottle deceive you!
True its not a complex scent at all, as you see there arent many notes in it, but thats what I love about it so much.
Im a big fan of raspberries, rose and vanilla and in this one they are blended P E R F E C T L Y. I dont get much of the rose, but it feels like it adds freshness to the smell and makes the raspberries and vanilla mix less sweet and heavy than it sounds. It's sweet in the most perfect way (I actually love sweet perfumes so maybe for others it will still be more sweet, but really I got some much more sweet perfumes, and this one is tottaly balanced).
I usually love complexed perfumes with tones of notes that keep revealing themeselves as the day goes, but in this one I love the smell so much that I really don't bother the fact that it almost doesnt change from the start to the end, the opposite, I would be sad if a beautiful opening like this will fade away to somthing else, I like that I smell it from the bottle, I spray it on me, I fall in love like at the first time I smelled it, and it stays the same for a long time. dont worry about the lemon (if you dont like this kind of smells), you can smell it really a bit in the opening but really really tiny behind the raspberry which makes the opening a bit fresh, but thats it.
The sillage is very good for a simple perfume as this!!! its not like you're entering the room and everybody smells you, but when you stand a bit close to someone (even not too close) that wears this you can smell it on them in a very beatiful airy-sweet way.
The longevity is really good, as I said, you can really smell the same smell through the day. at the last hours it becomes more vanilla-ambery and the raspberry kinda fades (after a long time, at least 6 hours for me, and thats a lot for a perfume that isnt that heavy - and I dont want to get your hopes high but I think more like 8 hours) but the vanilla ambery scent is also really good, sweet and warm.
I had this perfume in my house such a long time and didnt gave it a chance because the bottle looked so old-fashion to me and I really thought it would be some kind of vintage boring musky perfume, but not at all, the scent is totally the opposite of how the bottle looks like. I actually smelled it on a friend and asked her what is it (as I said I LOOOVE RASBERRIES SCENTS!!!) and she said the name and I was shocked that I had this in my house all this time, how could a perfume psycho as me didnt know what she has (actually my mom got it as a gift and once asked me if I want it and I said I don't like her kind of perfumes XDDD I stole it from her the minute I got home after meeting that friend lol)
anyway - lovely perfume!!!! I have so many perfumes that concidered to be big mainstreams but truly some days I just grub this one and choose it over them. it has such a feminine-romantic sensual vibe (like, I'm not kidding it makes you feel like today you're going to meet the love of your life XDDD really gives your day a romantic movie vibes) it's easy to wear - its sweet but not a gourmand, tottaly in the balance of sweet and warm but not too much, you can put it through the day, night, date, out with friends, work - i still need to taste it on hot summer days. just dont over spray if you think it may be too much for your work, few little sprays are enough (though really its not that heavy), but spray a lot if you're going out on a date, it's beautiful ;)

sommersne

Nice and easy to like. Pretty universal in the sense that you could wear it all year day or night. It is not one of my favorites in my collection but I get a lot of use out of it. It can be worn for many occasions and people around you would probably like it.

Sometimes safe and crowd pleasing scents get a bad rep. I like having safe and likable scents in my collection. It suits my everyday life.

Hannehoney

This is a nice fruityfloral but its also a bit deep with vanilla in the drydown. I love the raspberry in this :) Its a nice everyday fragrance, its maybe not super special, but I dont need all my perfumes to be so special...it stays about 5 hours on my skin. Its good for all year around, but its great for spring and fall :) Love!

sinesthesya

I really enjoy this perfume! I'm not a fan of sweet perfumes like this one, but smells fruity, feminine and mature at the same time. To me it smells similar to La vie est belle, but fruitier.

EllaDubois

I was at the tax free and had spend at least an hour smelling every single perfume in my sight. My father wanted to get it over with, and he asked me if he could pick out a fragrance for me, since I had such trouble choosing. I was comparing the fragrances, and then he handed me the “because it’s you” bottle. I didn’t want to like it, but I did. Upon first sniff, I felt the gourmand sweetness, the fruity berry, the deep wood. Most perfumes tend to overdo it, but I find that this perfume is a perfect balance. Sweet yet sour, warm yet cold, powdery yet creamy. This mixes wonderfully with my skin, and i really would recommend giving this a try! An irresistible scent.

AlaskanAngel

Sweet, soft floral. Generic, bland, inoffensive, safe...

Too much of all of the above to be interesting to me.

Review of official carded sample that came free with purchase.

P.S.
The dry down reminds me of Ed Hardy's original fragrance for women.

Avana

This is what I thought Mon Paris by YSL would smell like. This is slightly yet noticeable more high end and "rounder"

Mon Paris was more citrusy, sharp and cheap smelling to me.

Because it's you smells like a Rasberry/Strawberry flavoured honey with hint of vanilla <3 Musk and woods give it a touch of "depht" that makes it suitable for adults :D (Not such a teenager fragrance).

Too sickly sweet for some.

Safe choice fruity gourmand lovers!

firstmate423

I can’t put my finger on it, but this reminds me of something I wore in the late 80’s or 90’s. I tried really hard to like it because the notes listed sounded exactly like what I like. But I just can’t like it! It’s sooo strong and sooo vintage smelling. I just want to wash my arm.

Jenla

I bought this on a whim as a gift for myself after smelling it a few times and I’ve never once regretted it.

It’s a gorgeous sweet scent that lasts an absolute eternity. I don’t personally get the raspberry note at all, but the vanilla definitely comes through strong. It’s a good perfume to go for if you’re looking for an inoffensive sweet everyday scent (although I also wear it for night time in the warmer months too).

I’ve received a good few compliments from this perfume, it’s a lovely *almost* hidden gem!

Scent: 10/10
Projection: 7/10
Longevity: 10/10
Versatility: 7/10
Price (at full price): 6/10

Overall: 8/10

Chrysi 🌸

I'll start by saying that this is a pretty nice everyday scent. In my opinion you can wear it all year round but it's better (not to say only) for daytime. You can definitely smell the raspberry and, in general, it's quite syrupy but not in the bad way. The longevity is enormous, I wore it yesterday in the morning and I can still smell it this morning after a whole day. Sillage is fine too. In the middle you smell the rose, that I personally don't like in fragrances but in this one I don't mind it. Finally, at the end, is sweet (a little bit like honey sweet although there is not honey listed, maybe cause of the vanilla and the amberwood). There is also a little bit of musk that you may detect. I would say it's a safe blind buy, nothing wow, but a crowd pleaser.

mevans

I really like this one. It starts very fruity and jammy florals come in after. It's very sweet and if you have Si, it's a similar intense sweetness. It comes off in a classy way though. Lasting power was not terrific, I'd say about 3 hours before I couldn't catch the scent much any more other than sniffing at where I applied it.

emmascents

This is a beautiful, crowd-pleasing perfume. Sure, it might not be the most complex fragrance out there (and the price tag is a little steep) but I really enjoy this for a day time scent that brightens my day. I get jammy fruits on the opening (most likely the mix of raspberry and lemon) with a beautiful rose on the dry down and some soft vanilla / musk after a few hours. Overall, this is really pleasant, powdery and clean. Most suited to day time wear in my opinion. I could see how this might be cloying in higher temperatures / if over-sprayed, so I mostly wear this fragrance in Spring and Autumn. Reminds me of the Rose Jam range from Lush.

polkadot27

Well, the best way to describe this perfume is crowd pleaser. It is creamy, high quality vanilla with some sweet refined raspberry juice. It is not what I would consider a super sweet perfume in my opinion, it is more creamy vanilla and powdery raspberry which I do like. It is very hard to say anything negative about this scent, but in a similar vein, it is hard to say anything truly positive. It is best described as a vanilla crowd pleaser. People will say you smell nice, for sure. It is very soft and inoffensive and feminine, however it is 100% forgettable and just well, vanilla....really.

I have many more interesting, unique scents with their own statement DNA that speak to me in so many ways. This is the kind of scent I reach for when I am running to the supermarket. I don't have to think about it and know it is a safe inoffensive option, which in itself is good if you are looking for that kind of scent. But honestly, I have many scents like that and it is not worth the high price tag for what it is. This has been done 1000 times before and for a fraction of the price. So whilst it is nice and likeable enough, it isn't memorable, and I definitely would not consider this a signature or statement perfume in my collection. It was gifted to me and I would not repurchase this one.

iverson_lyon

Have it for a long time, but to be fair, I have many perfumes! Used this perfume after my night shift at the hospital: lifted my mood, added a healthy dose of sweet and fruity. Not super “office neutral” though. It’s not the most complex perfume out there, quite youthful, but why be serious all the time anyways?! Overall, I like!

Rotten Rebel

Recently reviewed this on my Youtube "Rotten Rebel" and as a man I find this attractive on a woman.
That citrusy top with the raspberry is really nice and that musky/vanilla/rose blend in the drydown is so good.

This is a safe and sort of mass appealing fragrance that most people will like when they get a whiff of it.

Really enjoy it and can fully recommend it to any woman who wants a mass appealing and nice fragrance!

jadebri

I read all the reviews and tested this in store before purchasing, and decided to purchase my own bottle of it. And I love it!! I don’t get the super syrupy sweetness that a lot of people described. I get fresh raspberry and lemon and a touch of vanilla, not cloying at all! On my skin this is a fresh summery fragrance, very similar to Versace Eros Pour Femme. It reminds me of a hot summer on the Italian coast and I feel like an expensive goddess when I wear it.

joysfrags

Smells really strongly of lychee to me! It is a very sweet fruity scent and is not too unique and you can probably find a similar fragrance for a better price. Too sweet for me sadly, I have it in a rollerball and I never reach for it.

RainbowGirl

This perfume is a lovely raspberry fragrance. The lemon is not sour. Instead, it makes the raspberry fresh smelling, rather than sweet smelling. There's a light fresh rose underneath, and during the drydown I do get a little sweetness from the vanilla. I smell the raspberry from start to finish. A fresh, almost clean, raspberry scent. Zero heavy, but not so light you cannot smell it around you.

Smells sophisticated and expensive, but doesn't last very long. I need to keep spraying this on throughout the day, to really enjoy it. So, for me, this is a weekend at home perfume, and I will not repurchase once I empty the small bottle I own.

jakobine.skov

For me it smell sweet and warm. Sometimes it get a little to sweet.

Elena-kur

smells familiar to me , doesn’t add any new touches, fruity ,sweet and gets stuck in throat, I stop smelling any of the notes after an hour, sometimes I smell amber note from the clothes, but generally forget that I had a fragrance splashed on

sinemm

I like this perfume. İt isn't annoying or extreme; it is a generic sweet rose . I don't think it's overwhelming or soapy it's just a pretty rose jam on me.

LikeButter

The vanilla musk dry down is so freaking good. It’s the opening that I find cheap.

I tend to like Armani scents and this is no exception. But it’s not a standout. If someone asked me to recommend a fruity floral designer fragrance, I think D&G has a more refined offering.

fyetan

Impression from a scent card: sweet rosey berry (raspberry). Like the opposite of all of the berry roses.

elysian

Kids raspberry shampoo/hair detangling spray. Right off the bat. Nothing else. Don't buy it.

piahellgren

This is beautiful and yes, very sweet. To me this is a glass of bright red chambord with a whisper of rose, lemon drops, vanillin and some woods. It stays like this for quite a while and then it gets soapy and it is very clean for being so sweet. The neroli gives it that triple milled soap vibe. I like it very much.

Belovedme

Terribly sweet parfum. Nothing special nor memorable with this scent. You can effortlessly choke someone though.

suki0101

Very bright, fruity and syrupy sweet. Its also quite tart/sour which I like in sweet-fruity fragrances. This satisfies my cravings for something extremely sweet and fruity I long for sometimes. I mostly get raspberry, lemon, rose and some faint base notes in that order. I love the silky, pink rose! I like to wear this in rainy, gloomy weather for some reason but I'm looking forward to try it in summer evenings! The only thing that bothers me is that I find the fruit notes (raspberry) smell a bit like cheap, artificial raspberry scents that are used in 1€ lipgloss, cheap shower gels etc. I also sense a artificial melon note...
BTW this smells 99% like Versace Eros EDT but better, more intense, sweet and more rounded.

oliviacmezzo

I don't know why this fragrance isn't getting good reviews. I quite like this even though it is quite syrupy at the beginning, it smells like a simpler, cleaner version of Versace Eros for women, and I find it actually lasts longer than the EDT! The raspberry gives it a very alcoholic smell, like a raspberry daiquiri or something. The rose at the heart makes a very brief appearance but mixes beautifully with the top notes, but my favorite part is the vanilla-rose-musky-amber dry down. This fragrance is simpler in composition but has lots of noticeable layers that are very interesting. This lasts quite long on my skin, which never happens. It lasts a full work day for me, about 5-6 hours until it fully dries down. I reap;;y before bed and sometimes I can still smell it on my wrists in the morning. The price is very affordable from what I know, it was a gift from my boyfriend but he said he picked it up at TJMaxx of all places. I got him Stronger with You for his birthday and I'm hoping he likes it so we can wear these two together! <3 Would recommend giving it a try!

Kurama

I have nothing against any of the notes in this perfume, quite the contrary, but this perfume formulation is just too suffocating. It's too sweet, syrupy and sticky. Above all, it has an enormous projection. It smells like an explosion at a Starburst factory. If that makes you happy :), go ahead, but I'll personally pass on this one :/

wquila

WHAT A HEADACHE of cloyingly sweetness. Stay away from me.

KBreckenridge

Perseia's review is spot on. It's unbearably sweet at first, like a raspberry Jolly Rancher on steroids. However, it quickly develops into a musky amber scent. Still sweet, but much more balanced. She's also right about the lack of patchouli in this, which is a big advantage to me. In sum, this is similar to many fruitchoulis already in the market minus the patchouli. It's a like but not a love, and I don't need to own a bottle. Remember: you have to let it sit on your skin for a while to truly experience it. That sweet mess that hits you at first calms down in about ten minutes.

Mila Kibibi

Ahhh...this juice doesn’t fancy me at all! I think my expectations were too high.

Mamaterer

blind bought it because of the hype. honestly it smells kind of generic like i get this type of dna in many other perfumes. but i am shocked by the projection on this one. i get like a cloud of perfumes around me. and the smell is making me happy. i would not mind to buy a backup of this if there is markdown on the price.

Farangismua

Ann Filpo or whoever made this perfume miserably failed it! Seriously its too sweet that burns my nose, the dry down is awfuly powdery! I blind bought it and Yuk reminds me of drugstore sprays! Please dont waste your money

Vanian

Start raspberry on my skin, stays rose 🌹 (the rose absolute which is characterised with fruity undertones) and finishes with murkier with a bit of vanilla. Very nice one.

Rose Zircon

Smells like sweet Raspberry-Vanilla jelly / syrup..

Without looking to the list notes, at first i thought it was Passion Fruit.. *LOL*.. XD

Smells yummy, fresh but bold (not light nor heavy), fun, happy, classy, feminine, grown up, easy to like..

Shares same DNA with YSL Black Opium Floral Shock, Armani Si Fiori, Armani Diamonds, YSL Mon Paris, "lighter" variation of Lancome La Vie Est Belle (forget the exact name, coz it's too many), "brighter" variation of Lancome Tresor Midnight Rose, etc..

Been there, done that type of fragrance..
But this one IMHO is more loveable because of its " Translucent / Transparent - Aesthetic ".. So it succeeds keeping the sweetness light / bright enough..
It's bold but not nauseating..

Because It's You EDP Women is a very pleasant fragrance.. Sillage & longevity is great..

I like it & understand its beauty, but it just not a perfect fit for my inner soul (i'm not a sweeth-tooth person, this is borderline for me).. =)

vlarya

Fresh, green rose and sour, watery raspberry.

Great for summer heat, otherwise I would never touch it.

LondonJean

Actually, a good one. Listen, Armani isn’t reinventing the wheel here, it’s a tart-fruity-floral-fresh-sweet everyday kind a scent. Which in my opinion, I need in between of using my heavy niche powerhouses. ;) But what it does, it does well. Really strong opening, with huge projection. Longevity is great to, smell it on clothes and jackets for days. Spring and summer leaning for sure. It’s a happy scent, sparkling, tart and a bit sharp in the opening. Only negative for me, besides not being the most original fragrance in the bunch, is that the tartness in it SOMETIMES (not all the time), can go a bit cat-pissy on me. 😉

lemonjasmine

Nabbed this at TJ Maxx (Aug 2020), $10 for a rollerball. It was a blind buy.

Personally, I think this frag is generic enough that it manages to capture the smell of walking past the perfume counter at Macy's.

I don't think it's special or unique, but that doesn't mean it isn't good (because it is).

I notice rose first, berry second, vanilla third.

I strongly dislike rose. I normally avoid rose fragrances at all costs. But, I don't hate it here. I think it's balanced pretty well.

I could see wearing this out and getting a lot of compliments, because it does smell very good.

YSL Mon Paris and Armani's Si are both great comparisons.
I think if you like Si but want something lighter and with less sillage, this would be a safe buy.

(Also, this reminds me a lot of Midnight Romance by Ralph Lauren, minus the rose. If, like me, you hate rose and want a good generic raspberry/vanilla, pick up Midnight Romance instead)

Jasmindee

Last year, I went to Bristol for a Hen night and we went to a cocktail making class, while a very naked butler stood behind us and showed us how to make the drinks. One of them was a "Raspberry Lemon Drop" and this perfume smells JUST like that! Fizzy, fruity, slightly alcoholic and actually pretty sexy. Wearing this reminds me of that night and being playful, flirtatious and cheeky.

This perfume is really fun and energetic. Sparkling raspberry, lemon sherbert, rose petals and a musky vanilla dry down. I really like it a lot! Totally addictive and sweet. Seductive yet innocent.

Because It's You is also quite versatile for me. I can imagine wearing this for a fun evening on the town in a tight little mini dress, but I can also imagine wearing it with my other half, walking through a sun-kissed city in a denim jacket and ditsy mini skirt, holding hands and drinking pink lemonade with tons of ice. Because It's You really is a people pleaser, but that's okay. I don't mind having this in my collection for days when I'm feeling carefree and vibrant and *want* constant compliments.

Overall, refreshing, sexy, delicious and *almost* edible. I feel happy and full of love and life when I wear this. Boyfriend tackled me when he came home from work and told me I smelt like sweets. So, if that's your vibe, then go for it. I'm really quite enamoured with my fruity little blind buy.

Imalthia

I love this! Suuuuper surypy sweet, though somewhat synthetic raspberry in the opening, then some rose and vanilla. If Lancome's La Vie Est Belle and Tresor Midnight Rose had a baby, it would probably smell like this.

I'm typically not the biggest fan of overly sweet perfumes, but I'm fine with this one. I have to be in the mood for it, though. I would wear this as a daytime fall/winter scent. Very long-lasting and projects like crazy.

However, I kinda hate the name of this perfume, I just think it's too long and clumsy... Overall, the marketing of this perfume is just cringey and weird. The cheesy catchphrases like "Toghether we can touch the sky" lowkey made me not even want to buy this perfume, lmao. But at the end of the day, it's the scent that really matters.

LenaM

Caramel, caramel, caramel.
A sliver of something zesty-pink in the opening, then pure caramel. Not unpleasant, but not charming either. It lingers through the night, until the next morning, at which point it´s a vanilla-sweet-powdery scent that I can´t bear.

_han

I get many compliments on this perfume; it seems like people around me love the perfume more than I do! :) Armani perfumes never fail to deliver. Nice, floral-vanilla perfume.

bintTapputi

It is weird to say but this is essentially for me a less sophisticated version of YSL Mon Paris. I have them both on right now and they are of the same family, but Mon Paris has something a bit more unique where this smells more generic (and Mon Paris is pretty darn generic). Sweet, fruity, floral, I'd say probably more work-friendly than its cousin. Honestly though, it could be many other perfumes cousin, it is very run of the mill. You have smelled it a hundred times before. 4.5/10

Balletflowers

This smells exactly like Mon Paris by YSL

JenniferLatifa

This is super pretty. It’s reminds me of what an EDT version of YSL Mon Paris would smell like because they smell so similar!! This is just softer and more close to the skin. This is definitely a crowd pleaser and I can’t see anyone being bothered by it, or not liking it.

Aleessandra

It's pretty and sweet, I just wish it was a little bit more fresh. I feel like this perfume really wishes to be a day to day scent, but the floral notes are too weak and it becomes too syrupy, what a shame. I want to like it but it kinda annoys me. This is only suitable for winter and nightime.

Rana''ezz

This perfume is so beautiful 😍

nero77

Sweet floral fruity...

This is the 2nd fragrance I've tried from Emporio Armani, and my impression is that this side of the Armani business is not quite as polished as the main Giorgio Armani house.

I get a sweet vibe, like honeysuckle, syrupy vanilla and some other gentle florals, mixed with some tart, syrupy fruit (raspberry). There's also some white floral notes and some prominent rose as well.

My impression is that this would probably suitable for a younger crowd. I think there are some more refined options out there from other well-known brands, and I would say this is a low-level designer type fragrance, but nevertheless this would work well for young women just entering adulthood and making their way in the world. I could say it's done in a more refined style of fruity floral but this seems to be right on trend these days. Again in think there are other options (e.g. Giorgio Armani - Si) or perhaps even something from Dior. Not bad by any means, and a good, contemporary scent for the younger demographic.

Nonzerosumness

I liked it a lot when I bought it but I ended up giving it away. It's sweet and fruity and that's about it. It's just not something I'm into right now. For me, it smells very similar to YSL's Mon Paris which I also need to find a new home for.

EgliteDazzo

I'm normally not a fan of sweet scents but this smells fresh and just a little sweet and sophisticated at the same time. amazing sillage and longevity. Spray on myself in the room, go out to the shops, come back an hour later and can smell it in the room. Spring/summer scent.

octobertragedy

I agree with someone that said it is very reminiscent of Si and YSL's Mon Paris. It has that sweet syrupy vanilla from Armani Si and the elegant romantic rose and raspberry from Mon Paris. If you are a fan of one of these two fragrances, I guess you will find this one very nice.
I love Mon Paris, therefore I also like this fragrance, even though it is a bit too sweet for my liking, and for the same reason I don't find it unique nor a must have. It has the tendency to be a bit loud in terms of sweetness and creaminess. Especially the dry down. The opening is rather bearable due to the lemon notes.
Nevertheless, a feminine and lovely romantic fragrance, very long lasting, good quality and not offensive in any way, imo.

EmmaKirstine

A real sugar bomb! I am normally not to keen on scents that screams teenage-drama, and I actually don't like this, when I sniff it from the bottle...

But on the skin... this is a whole other thing. This develops and becomes much deeper. But if you are the least hesitant about sweet scents, don't blind buy this. For the price, it is not worth getting, without trying it first; and most important, test it on your skin.

I wear this for most of the year. Rainy days works best, it gets a bit deeper and berrier when its gloomy and grey outside.

Also, the sillage and projection from this is really good. Will definitely get you trough an entire day without the need of respraying.

KylieBooFace

I have the sample spray of this. I like it, but it gets a bit acidic/sharp and powdery. I would rather just get rosewater and layer it with a gourmand I think.

rihabi

It's okay, wintery and sweet, with a little bit of the La vie est belle aura, because that hardcore vanilla-rosy at first is in your face and brings a little bit of aggression. Definitely doesnt need to be re-applied throughout the day, for its obsessive sugary sensation. Gets great after hours, leaving the musk to settle.

indilrst

Just bought this perfume last weekend. Smells so amazing at the counter but by the time I got home, this did not smell that way. Smells a little bit familiar with something that I used to wear in the past. Longevity is average. Sillage is poor I think (?)

MA2015

I want my perfumes to last and this ticks the box! It's perfect for work as it lasts all day and you don't need alot either.

SweetLadyForOne

I love it!! It's very syrupy sweet, just so you know. It's a little midnight Rose, a little Si and a little Mon Paris to me. All scents that I adore, so this one a winner in my book.
Update:it is rare for me to be able to smell yesterday's perfume, after I have slept. But I sprayed my chest once, and each wrist once... Yesterday afternoon, and I can still smell it after sleeping all night! That's impressive.

delightme5

This one has been beckoning me on casual passing.
It appeared my favorite of this line. I am a sweet tooth tho and you'll see why its easy to fall for - not that you need to be of course!

It sucked me in with its confectionary delights. A diabetics nightmare ! Seriously, this is sweet, charming and kissable juice. So high sweet, so realistc - at first!
Imagine all lollies mixed in together and dont forget the strawberries and cream ones (quite a few of those).

Long story short : Try not to judge a perfume by it top presentation note(s). We all know that !
BIY dissipates fairly quickly and becomes thin and screechy with a faint vanilla cream with not much rose. I dont know about the rose absolu either ? The test card doesnt hold up well either.
It could be just me, perhaps it just needs a very young girls skin, i dont know ?

You have smelt this lots of times :- Rihannas, Britneys and even the latest Burberry her is reminiscent, just to name a few. Nothing wrong with any aforementioned (rebelle fleur works quite nicely respectively) but in relation to high end brand and price point GArmani Because Its You is lacking something.

Edit : And NO, for me i do not get Si (EDP) they are different leagues . And a BIG NO, not Mon Paris (Edp) Mon paris has a bit of refinement in its sweetness and development - BIY is more brash simple sweet. Lastly, not a similar sweetness as used in La Vie est belle (regular Edp) either. Not that i like LVEB (Edp) in its sweet monotone metallic flat glory. For me, i cannot core liken any of them.
.

latafan

About one year ago I tested this in store during kind of wet and cool-ish European spring weather. The kind of weather, when the last cool of winter hasn't completely left just yet, but it can already get quite warm as soon as you catch a ray of sunlight.

Back then I was taken with how just one spritz on my wrist would envelope me with albeit quite synthetic yet still very mood lifting raspberry. An additional dash of comforting vanilla and musk and it was enough to making me get a small bottle as a pick me up for this in between winter and spring kind of season.

More than a year later I used up about two thirds of my bottle. I do like it, but it obviously didn't become a favorite. It's feminine, lighthearted, cozy and fruity alright, but it's a tad bit too synthetic smelling for my everyday taste. I mean, figures. At the end of the day fruity fragrances are bound to be a bit synthetic.
The dry down is a more or less generic musky vanilla plus remaining sweetness of the raspberry. It's nice. Projection is decent, longevity too. And still I can't help myself from wishing there was either one more strong note to give the mix a bit more 'character' or that the raspberry was a tad less synthetic smelling and the allover mix less generic.

However, that doesn't mean I don't like it. Whenever I wear it, it still puts me in an upbeat mood, my husband likes it. It's a safe pick for the day definitely. But I kind of doubt I'll get another bottle after this one finishes.

For a final note, I kind of suspect I would have dug this a lot more in my early 20s. Back then it easily could have become a signature scent of mine... at least for a season.

Shan101beauty

A very sweet raspberry vanilla fragrance with a musky rose background. The sweetness can get cloying however it is a beautiful scent. I enjoy wearing this occasionally.

lmwimsatt

Funny how because it's you smells exactly like kenzo world and this one smells sort of like world intense. Go figure...

lmwimsatt

Funny how because it's you smells exactly like kenzo world and this one smells sort of like world intense. Go figure...

Dan27

This is a very safe perfume. Smells like roses,berries and vanilla. Very appropriate sweet scent. I use this as my daily perfume. It does reminds me of midnight rose, but this one is not as dark and more appropriate

Wilka

An elegant fragrance for daytime autumnly work-yours.

idolinam

its like perfume for girl. 5 years old. :)) for me its too sweet, too much raspberry. vanilla i like, but its too sweet, its stuck in my nose.

MnM

The first time I smelled this one I liked, but did not love. My daughter however tried it at the fragrance counter and absolutely loved it, so I gifted it to her on Mother's Day. She's been wearing it and loving it, she says it smells delicious! don't know...to me it's just meh, and smelling it on her doesn't change it for me, it's just meh.

Perseia

Because of you, despite it's silly long name, is a lovely addition to the sweet perfumes out there. Its main advantage and difference from all the fruitchoulis that flooded the perfume market in recent years, is it being fruity and sweet, while managing to stay elegant and, wow, contains NO patchouli!

It opens with raspberry, a bit artificial at times, but the rose and probably citruses tone it down soon and it quickly becomes classier. The rose and vanilla are not sweet or even cloying as in many of the sweet perfumes, but make Because of you feminine and sweet.

Later in the day, in the drydown, the rose starts to smell familiar. It reminds me of rose in Valentino Donna and also Armani Si. These are all the perfumes that have a similar vibe but different character.

If you're looking for a sweet, yet not too sweet, and youthful, yet feminine perfume, try Armani Because of You. Wait until the top notes go by and then just enjoy it without the fear of patchouli emerging anywhere;)

melialyn

I do like this, it's a syrupy raspberry rose with citrus at the top. I don't get a lot of vanilla in it, mostly the rose and raspberry. Sillage is decent, as is longevity. I've paired it with vanilla lotion which is nice but tonight I paired with hempz grapefruit raspberry. I like this combo for the spring weather, little fresher.

Sailor Pluto

Mmmm this is nice! :) It starts off fresh and sweet, I smell mainly raspberry and lemon. Then a couple of hours later, I see the reference to Nina Ricci's L'Extase in the sense that there is a 'jammy' note to this scent, but without the darkness of L'Extase. I really like this one, it's super nice!

stephdray

I’m confused by this perfume. It projects as sweet my husband says, but on my skin it’s all lemon and maybe a little rose. I am struggling to find the vanilla and other notes. I don’t dislike it but there is nothing memorable or exciting about this perfume on me. It’s certainly not as sweet as some of the sugary candy scents making the rounds these days, which I count in it’s favor. Mostly I guess I would say this scent is FINE.

Penny Royale

Overwhelmingly sweet. Very much like Si, but more tart. It reminds me of Daisy by Marc Jacobs, but with a huge punch of raspberry, and drenched in caramel sugar. Way too sweet for me to ever wear. I imagine this could very easily be overpowering and nausea-inducing if someone oversprayed it and sat next to me at a movie theater, for example.

Nil3

........too sweet.
Every component is just too sweet in this one.

Headache inducing......


Women with a ´strong´ taste would love this one.

Very dominant scent!

Bubbles1964

My friend loves this scent so I bought it for her, then took a test drive after she opened the package. A sweet fruity rose scent, and I don’t hate it. Easy to wear though not unique.

LenaM

This is just so overly sweet. It's like inhaling pure caramel, nothing else. That sounds quite delicious, actually, and it's not that this one would give me a headache or as though it smells bad. It's just so very boring, a one note little thing.

justfloral

Raspberry syrup 80% + caramelized black currant syrup 20% + honey (nice) + rose + red wine?.
Sometimes I get red gummy bears (raspberry and black currant).

Definitely sweeter than Si. Fruity honey. Sweet and "happy".

LizzieDee

Salty jam and then the musk starts to come through. This is really not very nice on me but perhaps it’s my skin chemistry.

lmwimsatt

Smells identical to kenzo world

PricklyAndHot

Strange, but on me it smells like a peach.

SaraX

Nakira93 said a lot of things that I completely agree with on this scent.

The longevity is indeed great, and the same goes for the sillage. In that respect this is truly like a respectable vintage 80's perfume. The scent itself then again has nothing to do with 80's, but instead this is a modern extremely fuity and sweet scent.

I can easily understand why the same people who like "sugar bombs" such as Lancome's La Vie Est Belle and V&R Flowerbomb also like this scent. I thought I could be a fan too, since I really like YSL's Mon Paris and Mon Paris Couture, which are both very sweet, berry and fruity scents.

Unfortunately I wasn't right. I might even be ok with the sweetnes, possibly, but there is far too much going on in this scent and it ends up falling all over the place.

While YSL Mon Paris is, according to my nose, a sophisticated fun scent, this one is surely fun for those who like this, but my nose does not agree on any of the sophisticated aspects in this GA scent.

This is just like someone just threw a lot of raspberries, vanilla and musk + some neroli, violet leaves and patchouli into the same bottle, without thinking anything, and expected a miracle to happen. The neroli/violet leaves/patchouli also makes this unpleasantly sharp, which is a weird combination with the cloying sweetness.

So I'll leave this one for those who will definitely enjoy this much more than me and will refrain from byuing any more bottles.

Sweetlyna16

I love this as an evening perfume, but also very appropriate for an office daytime setting. The perfume is very sweet (raspberry and vanilla). I originally got this as a sample from Ulta and went in to buy a bottle.

S4r4

Omg!!! I've been on the search for a day time appropriate version of Lancome's Tresor Midnight Rose for a loooong time and I think that this is it!!! The same sweet strawberry and rose combination but on the fresh side instead of dark!! I love it!!!!

Nakira93

I love this perfume. Smells delicious, soapy, and sophisticated.

Longevity is superb . I put it on at 8:50am its now 7:36pm and I still can smell it!

Sillage is amazing. The aroma is very dense (as potent as mon paris by ysl) so you might want to spray lightly. You only need a couple of sprays to last you. Either way you will either have to choose to have a scent cloud around you or a scent cloud around everybody.

Scent quality is surprisingly surprising lol. This scent morphs into different smells at different stages. All stages smell wonderful. The raspberry stays throughout (which I love), and the longer I wear the scent it turns more warm, musky and soapy on me.

Its the perfect scent for a feminine lady. I think all ages can pull this off, all year round.I think I will definitely repurchase this.

Kind of imagine if the sweet and fruity intenseness of mon paris had a baby with the sweet and tart aspect of versace Eros EDT mixed with an expensive soap. That's what this smells like to my nose.

HebaD'Opium

There is something about this fragrance that kind of made me feel like I need it. I first smelled it.... I loved it. It's not my style at all, I prefer oriental fragrances that are strong, smoky and floral.
This perfume is not like that! on me, it's slightly fruity, with just a hint of citrus to it. It predominantly smells of very sweet, strong vanilla and Amber.
The dry down is mainly sweet vanilla on me with a musky rose.
I passed on it the first time.

Next time, I was perfume shopping for my lover while I was away. I saw its male companion displayed and I thought I should give it a try because me and him were very picky about choosing a fragrance for him. I was stunned. The masculine 'stronger with you' was amazing. I then thought I should spray both of them on the same hand and I was shook. Seriously, both scents together work so well!! I knew it was his fragrance and that I should get both!

Together, the spicy warm masculine version embraces the sweet and musky feminine one creating a beautiful cloud of intense seduction and desire. They smell strong yet soft. These perfumes are meant to be worn at the same time!
That's why I always spray his perfume over mine.... ;D

All that aside, I think the feminine fragrance should be worn during the colder days to avoid smelling 'sticky' during hot days but hey, if you like it that way then nobody should tell you otherwise.
Unfortunately it doesn't last that long. If I'm lucky, it will last for 3 hours. The sillage is not bad. It doesn't offend anybody. Any woman could pull anything off if she wants too. This fragrance is one of them.
In my opinion, I think it could be worn all day. It's safe to say that it also is suitable as an everyday perfume.

Overall, I think it's a lovely perfume. I like the way it smells on me. I'll continue to wear it as long as I don't run out of the masculine counterpart :P

elmccullar

Boring. Light, fruity and non-descript. I had high hopes for this one because it was suggested on the side bar of nearly all of my favorite scents, but I was disappointed. It was a very boring, watered down version of Mon Paris to my nose.

gtabasso

basic and simple; linear; raspberry, vanilla, rose, musk; light and nothing special; mass appeal

Plp

This is so sweet it almost made my teeth hurt. Not heavy, but strong smell of cotton candy.

Mona Lygre

I couldn't resist this beautiful perfume any longer, so it came home with me today, even though it has a very peculiar name :))

It's name could have been "little hungry monster" or "bring it on" or even better "give it to me", and I still would have bought it.

And, of cause I love it!

The raspberry is very dominant and so is the vanilla, and the drydown is absolutely wonderful on my skin :))

waskotransportation

I received several samples of this perfume with my Sephora purchases and I really enjoyed wearing it. It is so pretty and light, fresh and fruity. Really something I enjoy but I have not purchased a full bottle bc it reminds me of SO many other frags. It is very mainstream and "becky" but I still may buy it one day. It works well with my skin and that is all that really matters. I see 90 percent of perfumistas declaring that the sweet and fruity smells are immature or strictly for youth. I could not disagree more. I am 48 but I STILL love to smell sweet and fruity. That is what I love and the kind of smell that I want to smell on myself all day. I will never see the reasoning behind certain perfumes being for certain age groups. Just because i am in my 40s does not mean I want to smell sophisticated all of the time. In fact the fun of perfume to me is finding great long lasting sweet scents that elevate your mood, regardless of age. My signature is Chloe EDP and in my opinion there is nothing better available in any price range. It is so beautiful on me. I actually could have saved my money on the other 200 perfumes I have collected and just honestly stuck with the different versions of Chloe. This perfume does not smell like Chloe but has the same kind of fresh vibe.

yguess

This is a clean, shampoo type fragrance. Nothing special, seems familiar... Type of thing. If you don't want a huge perfume scent, but a hint of something, I would recommend. Projection close to skin, silage very slight.

Migalex

Smells to me of freesia, which I love, and reminds me of Chic and Vanitas. I do like it, but it is not complex or sophisticated, just nice.

Blushpinkpeonies

Pretty raspberry fragrance, nice bottle that feels heavy. It's very feminine and sweet. But the scent has no sillage on me unfortunately. I could hardly smell it. It is more like a fruity body spray, really light.

Edited: okay, after wearing this a few more times, the performance is better than I originally thought. The opening top notes are SO pretty, but they do tend to fade away quickly. Wish they lasted longer. The bottle is plain and utilitarian, and the name is silly. I think it would be much more popular if they had given it a different name/look. Nevertheless, I'm the happy owner of a 1 ounce bottle. :)

mariemares

I did not want to like this perfume. No, really! I am not a fan of sweet fruity scents at all! When I received a couple of samples back in January I thought it would be a nice perfume for my mom, who seems to like sweet red berry scents. So I gave one of the vials to her. And still one cold winter day I tried it on my skin and thought it actually smelled quite nice. I think it was at the end of the very same day that I got complimented by my other half on the fragrance I was wearing (oh well, he does love raspberries!). So I used it once more, and another time, and then until I ran out of my sample. Funnily enough, my mother wasn't that drawn to it, so I nicked her sample too. Pretty much every time I was wearing this perfume, my other half noticed, and at that point I started thinking - might as well get a bottle if it smells so nice on me?

Slowly but surely, I was beginning to enjoy this sweet raspberry-rose cloud forming around me on the days that I used Because It's You. It has an amazing lasting power, staying on the clothes and skin all day. Two sprays on the neck and you're guaranteed to remain in that perfume bubble for most of the day. It is slightly sharp on initial application but quickly settles down to a warm musky-vanilla base with a well-blended raspberry-rose accord on the foreground. I find it to be quite linear though, the smell doesn't change much thoughout the day, only the raspberry seem to slowly get quieter and quieter.

I think it is best suited for cool weather - since I got myself a partial bottle in May, I haven't used it once until today (it was a chilly morning in Glasgow!). While it was still warm every quick sniff of the bottle confirmed my suspicion of this being too cloying for the heat. In winter and early spring though it gave me that warm 'fuzzy' feeling and I was really enjoying how it smelled on the clothes. I don't think it is very suited for autumn in terms of the mood, but hey, if you like it, you do you.

Although Because It's You stays on the skin all day, if you want to amp it up for the night - I found that Woman in Gold by Kilian works very well with this, at it is from the same perfume family but a bit more complex and intense.

P.S. I'm not going to comment on the name Because It's Stupid.

AHeartLikeMine

I just want to put out there before I begin that I haven't seen any of the advertising for this. I just smelled it because it was at my Sephora and it was a scent I haven't smelled before.

I honestly don't smell any of the raspberry or vanilla, except *maybe* (and I say that doubtfully) in the initial spray, before the drydown. Post-drydown, I find it to have the same powdery, slightly floral effect as other modern perfumes that have that light peachy, slightly pinkish color, e.g. Proenza Schouler Arizona, Hugo Boss Ma Vie Pour Femme, and to some extent, even Chloe Nomade and Tory Burch Love Relentlessly. I was surprised to not see orris, iris, or cactus flower in the notes. Perhaps my nose is interpreting a dry rose/vanilla scent as powder/orris/iris.

LoreleiBluebird

Just changed my dislike to a like.

I'm still in two minds, one part says generic and boring, the other says ooh, that raspberry... I'm a bit of a sucker for a good raspberry note. We'll see how the sample goes.

I hate the marketing with a vengeance though, so heterotypical and boring. And the men's one is a pig on wheels.

Lockon

It's very lovely borderline gourmand candy scent.
I made my girlfriend buy this fragrance for herself.
So I can smell it on her.
Again it's a very lovely scent.
Simple, clean, sweet and long lasting.
If your meeting someone for the first time ladies.
Wear this sexy beast.
You'll be remembered.


I used six sprays...both wrist, back & front of my neck, chest, and front of my shirt.

Will I buy this again? Yes.

What's the strength of this? EDP.

Does this fragrance enter BEAST MODE, good, just okay or weak sauce at best? Good.

Can you use it as a unisex scent? Yes.

Am I willing to trade this fragrance? Yes.

Should You Skip It, Sample It First or Blind Buy It? Sample it first. But if you love Raspberries(Candy or fruit), then blind buy this.

Is it the old, new formulation? New.

What's its availability; in production, limited edition or discontinued? In production.

SKU Number: 3605522041967 (Sample)
Batch Number: Unknown (Production Date: Unknown)

Age: 21+
From: Boscovs
Size: 3ML
Scent: 5/5 (Lovely).
Value: 5/5 (free).
Sillage: 5/5 (Five feet).
Longevity: 5/5 (Eight hours plus).
Creativity: 5/5 (Sweet, fruity, musky).
Projection: 5/5 (Two hours & a half).
Versatility: 5/5 (Anytime & Anywhere).
Compliments: 3.25/5 (Okay).

Until next time, I'll catch you on the flipside.

razmale_kl

i can see why it became my mama's new favorite fragrance..sweet vanilla raspberry and rose flower scent all combine together. this fragrance suits all age of girl and women. if you're into sweet+floral scent, you should go for this..

ClEL

Fruity, airy and sweet. Perfectly nice fragrance for everyday. Nothing new but lasts longer than most Armani's perfumes and it won't offend anyone. I got many compliments from men mainly.

saintleegray

When I hear fruity floral I tend to think of scents such as bright crystal/beautiful sheer/babydoll, etc. Not that there's anything wrong with those, but they aren't in the same league as this in my opinion.

Beautifully sweet, laced with vanilla but not REALLY a gourmand. I wouldn't call it fresh, but there's no smoke (thank G_d) or patchouli. I really think patchouli has been overused in the last couple of years as a balance for sweeter perfumes and I'm kind of sick of it. This is one of the few truly sweet fruitys that has legs. It lasts for awhile and has a nice cloud, why should the Heavier, Bank of England perfumes get all the fun of that?

Also there's no cloying note like some truly sweet perfumes seem to get (looking right at you "sweet sticky things").

LeVitrail

Suffocating,suffocating,suffocating!
I am not an allergic or sensitive one,but this one got me..at first,I tried it in a cooler climate in autumn & loved it! Decided to buy it when the weather got warm and in a different geographical location---can't stand it! I can see it causing a nausea or headache in some people. Offensive,loud,very sweet. Not an office perfume.
Make sure you try it many times before purchasing!!

Mrs. ELE Arjona

Usually I don't hop on the hype train, but my Husband I and I were unaware of all the advertising when we smelled Because its You and the Male counterpart at Khols. They were having a bogo and we really liked the fragrances and went for it.

I had no idea what the notes were and to me it smelled sophisticated and made me feel happy. I was a little surprised when I saw the note profile and saw there was rose, because usually rose is very heavy to me. Perhaps the the sweetness of the raspberry, neroli and vanilla coupled with the sour of the lemon keeps it in check. Its a Eau De Parfum so I find its actually long lasting even in the Florida Heat. As for the individual note break down its very well blended. I don't get the raspberry note as a raspberry or as artificial raspberry, I just think it smells good.

I see people are giving it somewhat mixed reviews, and I see a lot of the dreaded GENERIC word in the less favorable reviews. This does seem like something that was made to please a crowd, and you know what, I'm okay with that because I honestly like it. I wouldn't have bought either one unless I got the deal I got, because I prefer a bargain whereas my Husband gets what he wants. I may have waited until it was easier to obtain on a fragrance site, but it was still on my want list from the moment I first tested it in the store. I have a perfume not on this website called Cygnus, and its close enough that it would have been a redundant purchase had I not gotten a good deal.

I observed the Ad Campaign after purchasing, and I think its cute. If I get invited to a wedding shower this might just be the gift I bring. Hype or Hate, I'm telling you friends to test it out and make up your own mind because I really enjoy it and am happy I was able to afford a 1.7oz

indigo

I work with someone who wears (bathes in) this ALL the time. Initially I thought it was ok, but I cannot detect a rose note in it. It smells primarily of super sweet "general fruity" & vanilla. It has a hellish persistent sickly sweet base note that seems to be popular at the moment (I agree with the review likening this one to Kenzo world (minus the freshness). Is it the vanilla/"amberwood" combination?... I don't know, but it is strong & cloying. The locker room where I work absolutely reeks of it, & it's beginning to grate. What was "ok" to me is turning into "oh no, not that pervasive crappy base note again" This is not a fresh perfume, it becomes more & more oppressive as it lingers on & on & on....The dry down is tiresome & unpleasant, especially in warm temperatures. I don't care about balloons, I'm actually beginning to hate this perfume, & the fact that some days it even manages to permeate into my jacket. The longer I'm forced to endure this every day, the more I just want it to go away .... sorry BIY fans.

FreyaO

I have a tester for this and shall I say this is the first perfume I have smelt for the first time and loved, the smell is delicious. I wore this on a night out recently and I got over 10 compliments from both men and women.
yes this may not be the most original fragrance but you can never go wrong with raspberry and rose.
I love it and can't wait to add it to my collection when I finish my dkny fresh blossom.

CarrieWhite

Nice,pleasant but not original at all

magdalena81.1

Love at first sniff! It's a deep, sweet, fruity, sexy and at the same time airy scent that gets me compliments. Very potent and longlasting like most perfumes from Armani. Usually I don´t like vanilla in perfumes but in this it´s well blended and doesn´t take over in the mix. Linear because it doesn´t change much at all during the day wich I really like. Suits both daytime and evening and the bottle is cute. One of my favourites.

gasai.yuno2470

I normally don't really enjoy very fruity scents. But this is an exception.
Upon smelling this without actually spraying it, I thought this was just another silly fruity floral fragrance. And don't get me wrong, it was.
However, to me, I am extremely shocked to know I find this very pleasant. The fine blend of raspberry and vanilla is what my nose smells.
The first few minutes, it is a blast of fruits. Just that fruity sweetness. Nothing special.
However, as it warms up to your skin, it gradually transforms into a beautiful, beautiful vanilla scent. But, the raspberry from the opening hasn't vanished. It doesn't vanish until the very end. Neither does the beautiful vanilla.
I would not label this oriental, or gourmand. Just a fruity floral fragrance, to be perfectly honest.
However, this is a type that many gourmand lovers would enjoy.
The scent would get 8/10 from a heavy gourmand lover like me.
Longevity is average-to-long-lasting, 6-7 hours.
Projection is very average as well, 6.5/10.
Not a very unique perfume, but definitely wouldn't mind having this beauty in my collection.
(P.S- To me, the bottle is such a let-down. It looks so bad)

corkscrewcurly

Let's play "Spot the Fake Reviewer" again, shall we?

Gigi The Fashionista
stephen.bozer
SouthernBlonde
lucia.lawson
eliza.gelman
carolyn.parker
auroramcandless
brian.fitzgerald
marina.zubov
sasha.talan
shauna.parra
etc etc etc (I think it likely there are more)

These reviewers are all the same person.

Once I see a review by one on a perfume page, I "amuse" myself by checking for others; if one of the characters has written a review (nearly always positive, rambling reveries, with personal life references and tendency to thank the perfumer, house, Fragrantica and/or eBay) I can almost guarantee there will be a review written by - at least - one of the others.

All of these characters usually have photographs of real people as their avatar; these pictures change periodically - and I have noticed they are replaced by a picture of someone else (probably without permission or knowledge of its owner).

Because It's You, has lately been give a positive review by SouthernBlonde (recently updated, blurred photograph on "her" personal profile, which now closely resembles a less busty Marilyn Monroe and is definitely NOT the same person as previously pictured). Prior to that, sasha.talan was kind enough to contribute a positive review; scroll a little further and see a positive review from shauna.parra.

This is not helpful to genuine site users as it gives a false impression of how "good" the perfume is, not least because the core of the multiple characters' reviews are all - effectively - identical.

Whoever is responsible for this clearly has an external locus of identity requiring validation - at least that is my cod-psychological evaluation - and let's not forget, they can "thumbs-up" their own reviews, each time they log in as a different character.

For what it's worth, I think the originator DOES have a genuine interest and knowledge of perfume and its history, although some of their comments identifying individual notes are so detailed it's difficult to believe a chromatograph wasn't used (or that s/he isn't a professional nose).

It's a shame s/he decided to employ all these aliases, as the result has been to undermine, make me impatient of, and dismiss the useful contributions of the original.

12 May 2018 ETA: Southern Blonde is now ANOTHER woman in a white panama hat with black ribbon around it. It's a shame the owners of these photographs can't be notified about their misuse.

23 May 2018 ETA: Southern Blonde has updated her profile pic yet again. This time it's a blond woman in sunglasses, accompanied by a brunette in sunglasses. NOT the same person yet again!

Cathped

I like this. Its very fruity and cheerful. Makes me in a good mood! And I think it would make a good summer perfume for me...And I too smell the jam..hehe. A pleasant surprice, even though my hubby did not appreciate it.

KitKat

The opening is lovely, fruity and yummy. 10 mins later goes straight to drydown which smells awful and pathetic. Save your money. Doesn't deserve Emporio label (compared to the old one). This is aimed at young crowd that knows nothing about fragrance and buys based on how it smells in the first two minutes

olliejosh32

I tried this today. There was an initial blast of ripe, plump, sweet, strawberries, rather than raspberries, then it mellowed down into a floral nectary smell. I could imagine butteries, and fragrant plants, and warmth, and juicy warm, jam-like smells. I found the fruit very comforting. It's quite a casual, carefree perfume. Not pretentious.

K.ph725

The only fragrance that gets me the most compliments. frankly enough this was gifted to me as a Christmas present. A very sophisticated piece of Giorgio Armani out of the three that I own. Love it.

BellSmell

My first impression was, 'Swedish Berries,' (the candy). Then...a half hour later, it became much more sophisticated and developed an aroma of ripe raspberries warmed by the late afternoon sun, with a touch of vanilla custard Many gourmand scents turn me off but this won me over. The musc/amber aspects temper it from getting too food-y. As a bonus, my husband, whose absolute favorite fruit is raspberries, smiles every time I wear this.

raman.salar

actually smell It’s really Acid and sweet for feminine I like it I will give it 7/10

SailorV

When this came out, it made me kind of angry for some reason. The plain boring bottle, the silly name and the marketing together with the male version, evoking images of annoying couples presenting their love to anyone who doesn't care - all very unappealing. The scent on a paper strip wasn't exactly exciting either.

But at the moment I'm trying out all my samples, among them one of Because It's You (really, that name, what were they thinking?).
Well, it's not bad actually, it's pleasant. But still, not impressive. It could be a lighter and sweeter flanker to Si, it has a similar lush texture, just with more vanilla, raspberry instead of cassis and without the sharp patchouli. It's a juicy, fruity, sweet rose scent.
At some point it has a slight violet dragee note on my skin, and then it dries down to a rather thin sweet berry scent.
It doesn't smell exactly like any other perfume, but it still feels very common and generic, like it's made of fragments from a lot of other popular fragrances. Maybe this is just the perfect mixture for someone, but not for me.

Aymlee

funny how nozes and minds work, for me it's of course the fruit first (but not raspberry...peach!) but it's not heavy, it's a class and fresh one, a bit like if ck one was more gourmand... with a touch of kenzo world (yeah i know)
Or a lady million more intense and less boring.

and oooh, the longevity is awesome! all day long for me.

Southern Blonde

Fresh and citrusy at first. The freshness is like a breath of fresh air with a delicious neroli and orange blossom. Rose is listed as a note but frankly I don't get any rose from this at all; perhaps the lightest traces of rose and geranium combined. Sweet and innocent, fresh and youthful. The orange flavored top contains lemon and the sweetness is like orange candy. This has a charm like that of a young girl without a care in the world. I may be past the age of having no cares in the world but I love to smell like I can still be concerned with only how I look at a school dance.

The sweet orange blossoms reveal a white flower to me not a rose. Then it goes from fresh floral to a definite gourmand scent with a combination raspberry or cherry and vanilla. The raspberry is soft and reminiscent of jolly ranchers without going too sweet or sour. This is easy to wear let me tell you. It's like you put on a simple T shirt and pair of jeans (yes that dressed down) or a top and shorts. It's summery and fresh and wearable for women and girls of any age who like sweet scents and fresh fragrances. This is not very floral, hardly floral to me. On me it's a delicious orange/orange blossom and berry-vanilla. The vanilla in the base is soft and warm with amber. The dry down is rather short and this doesn't last very long but it's enjoyable while it lasts.

I wear this in warm temperatures here in Florida and it works well with my chemistry; smells good in the open air by the ocean, by the seaside restaurants, the strand, aboard a cruise ship or just a sailboat. This is a very lovely and innocent girly girl fragrance. Available at any Macy's and hardly any complaints from other women I know that wear it. This has no age group but it does give off a sweet feminine air of a fresh young girl without any problems. And come on. We all want that. This is not some complex larger than life fragrance. That's why I like it.

Moflis

I am enjoying it now and I need to say it is lovely, fresh but sweet, not overpowering. I can smell a lot the roses, neroli and lemon and I really love the combination of rose and lemon with something sweet, it is always smell great, it gives the life to the rose. For me it is more sweet floral scent then fruity.
It reminds a bit of Dior eau fraiche, but it is a bit stronger.

dkny27

Warm, fruity, intoxicating.... Raspberry and neroli cloud done in a distinct Armani way. Closer to the skin sits a floral, ever so slight powdery musk. It may smell familiar or similar to other fragrances but it’s alright with me. This fruity floral isn’t sharp, no patchouli, no leather, no oud, just smooth, sunny and bright.

Mona Lygre

I have sniffed it many times, and, it will be mine some day, it smells absolutely wonderful on my skin =))

harperhd

A tart and citrus raspberry blend at first spray. Youthful and mature all at once, so I wasn't sure how to feel about wearing this. I'm still not sure. Dries down to a powdery rose and vanilla musk, but the rose is shy, almost as if it's unsure if it should reveal itself. Pleasant and perplexing at the same time. Not an incredibly complex composition, but an appealing raspberry frag for any age. Sweet, but not cloying like so many modern gourmands, of which I am not a fan. Classy and clean, but not soapy, IMO. Not a scent I would typically search for. Purchased after sniffing the roller-ball version at Kohl's and without testing on my skin. (If I'd detected the powder, I wouldn't have purchased.) Another impulse buy I'll be giving to my teenage daughter.

gwennie81

I was gifted a small bottle of this yesterday and it smells VERY similar to Jlo Live Luxe and Escada Island Kiss.
the notes here list Raspberry, but I definitely smell Pineapple and berries, just like Jlo Live Luxe and Escada Island Kiss. I am in LOVE <3 with this scent

jenna.kal

PS I forgot to add that it’s kind of like berries covered in powdered sugar that’s spicy lol if that makes sense haha

nataroma

It's quite good on me! At first I was confused and ambivilant about it! I couldnt understand whether I like it or not! However, after an hour I started liking it! And gives me a special feeling which cant be explained! Most importantly my husband really loves it on my skin! After long time I found a perfume which lasts long on me!

jenna.kal

As a lover of raspberry and vanilla I couldn’t wait to smell this !....okay so here it goes lol considering I only had it on for 30minutes this is what I found ... at first spritz I sensed a Similar smell as maybe Guerlain Paris or something else idk what ... then it softened a bit and is reminding me a tiny bit of Armani code I think it shares a tiny bit of its DNA because at least to me I smell a little spice... this is not little girl perfume so don’t not try it because people are saying it may be because the simple fruity teenage notes .. I’m beginning to love it , it’s becoming more complex or have more depth to it and I can def see a man loving this on the skin! My guy uses Armani code and Armani aqua da jo (probably misspelled lol but it would be cool to have a woman’s Armani to spray too! Maybe I’ll get the 1oz:) I keep smelling my arm n it’s intoxicating to me at least lol ps now I’m getting more of a dry down and smell powder or rose I’m not sure which .(not my fav notes.. I may love tresor in love more , decisions decisions lol

Lovelymichie

This is a wonderful sweet, fruity floral. I like this a lot better than Mon Paris. I will be adding this one to my collection soon.

Jane Doll

I really like this fragrance. It's fruit forward, but the floral gives it depth and some maturity. Fruity smells tend to remind me of something a teenager would wear, but I would wear this (I'm 31). It's flirty, and this fragrance plays out the scenario in my head "I know my crush is going to be at this event, so I'm going to wear this scent to smell good." The vanilla does not stand out in this fragrance but seems to coalesce everything together. When this dries down, say a good 5 hours later, the majority of the fruitiness is gone but the deeper floral notes stay.

PricklyAndHot

Uncatchy raspberry, lemon and vanilla mess.

CasuallyFragrant

A rather simple elegant bottle, almost a little plain. But the scent is anything put plain.

A fresh slightly sweet raspberry vanilla. Not too sweet. My husband smells fresh apples in this. Crisp and clean with a playful edge. Something that’s versatile and for all ages in my point of view.

Happy I picked up a full bottle of this, definitely a unique and well done raspberry scent.

Tracyarts

Fruity, sweet (but not too sweet) with some soft floral notes and a little bit of citrusy freshness. Safe, pleasant, and great for a casual daytime fragrance. I find it to also be a mood lifter.

Siv7Stars

Because it's you and I apparently don't like you very much obvs, I got together a load of old Escadas, a more plasticky hint of the treacleyness of Euphoria, mixed them up, watered them down and then poured them into a really boring bottle, then I overcharged you.
Seriously if you do like this, and that's fine, then do yourself a favour and try some Escadas because they will probably blow your mind with their strength and fruitiness and actual character, as opposed to this which is trying to sneak into polite company and not be too obvious and so manages to be nothing. They will also usually be way cheaper. Or try Hugo Boss Nuit, which is also generically fruity but not as synthetic smelling.
Oh and the name is just embarrassingly awful, on a par with Girl of Now. Bleurgh. I'm just waiting for one called Me Time.

Edenrocks

Still resembles Tory Burch Love Relentlessly to me

onimoka

If you have tried it and, for some reason, it was not what you have expected - too generic or too fruity - reconsider and give it a second chance. Allow this fragrance to wear you for app. one hour - you will be surprised.
It is rather fruitty and too sweet for me at the beginning, however not something unplesent. After an hower it gets more warm and more classy.

ScottyVizz

Enjoyable fragrance. Certainly not off-putting or syrupy or anything like that. It starts sweet with the berry note, settles into a warm -what smells like- cedar (not listed), nuances of vanilla . Not THAT clever but certainly not gross. Kind of reminds me of Emporio Armani Diamonds for Men but a touch stronger. Don't hate, just move on.

EnergeticCrab

This fragrance is prominently sweet raspberry. A little generic, but not saccharine or sickly. Florals, musk, sharp lemon, and a smart interpretation of amber/woods with amberwood. Not unpleasant. I just wish it had a twist to it that made it more modern, contemporary, or fresher. This has been done before in other ways, by other brands.

sasha.talan

I buy this parfum at Macy's and I love it as soon as I tried it when the lady put it on my wrist smell sweet and fruity citrus orange and raspberry fresh casual for the every day activity for work to pick up my son from school for shopping is light fresh fruity and innocent girly a girl in her teen year can wear this is not mature is simple parfum I smell at first the orange the neroli and lemon with a candy raspberry and a little rose when dry I do not know what I smell maybe amber and a little musk but is not warm is always fresh sweet pretty and perfect

VioletScented

This is so pretty. I normally don't like rose, and this one doesn't feel out of place when I wear it. I got it as a gift, and based on the notes I probably wouldn't have bothered sampling it, but I'm so happy to have it in my collection. Lasting power is very long and sillage is noticeable but not overpowering. First spray is fruity sweet, but that aspect seems to fade. My skin doesn't bring out the vanilla, just a fruity rose that becomes almost woodsy. It is more mature than some other Armani offerings I've tried (like Diamonds.) If you don't like rose and come across this fragrance, I urge you to sample it anyway, it really is beautiful.

audreyt1984

LOVE, LOVE, LOVE!!!!!! For me it has been love at first sniff. This perfume could have been called "Si girl". I am a fan of sugar and fruit bombs, like Pink sugar for example, and I never minded smelling like a walking fruit or dessert. lol But THIS is the classy version of sugary-fruity scents that I love. It is sweet, girly, fun, but at the same time very classy and... well, not mature, but at least grown-up! I absolutely love it and gave it to myself for my birthday in November.

PerfuMEOW

Very pretty raspberry vanilla. Not cheap or poor quality at all! I love it!

@june7rose, have you even smelled this or looked at the notes? There is NO patchouli in this... are you just writing a bad review to be a you know what?

Viviana82

Oh my god!!!, this is just like a blast of love... it opens sweet but not overly sweet, with a distinct raspberry and some other tropical note thats isnt announced, it just smells JUICY. Then when it settles, it transformn in this deeper slightly spicy but no overly so vanilla, raspberry and soft rose scent...the rose is almost indetectable...but I think its in the blend for a different twist.. very nice...Im in love right now!!
Dont be fool by the simplistic bottle...its amazing!!

 
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